Content Marketing 101

Content Marketing is essentially the marketing of a business or brand through the sharing of educational, insightful or educational information. Information that will eventually help readers to improve their lives. Content marketing can also be defined as a strategic marketing approach that is focused on sharing relevant, consistent and valuable content to attract customer action. Using content marketing as a continuous process that is integrated into your overall marketing strategy is a sure fire way for success. Perhaps besides understand what content marketing is, it’s better to go over how content marketing can help your company thrive. There are four steps to the buying cycle and they are:

Awareness

Research

Consideration

Buy

Traditional marketing and advertising is a fantastic option when it comes to the second two steps. Content marketing taps into the first two stages of the cycle by raising awareness and luring people to do a little research of their own. There are tons of ways to spark potential buyer’s interest. Actually, you are probably subject to content marketing yourself every day. Webpages, infographics, podcasts, videos and books are all examples we encounter on a daily basis.

Using content marketing is a great way to boost other digital market channels. It provides additional content for social media marketing and helps contribute to SEO by generating natural inbound links and building great content so you can be found easier on search engines.

 

Hire an agency or DIY

There are many firms that can help set you on the right track when it comes to content or  marketing in general. A lot of these firms’ offerings are often paired with SEO or PR. If you have a packed schedule hiring a firm might be in your best interest. If you are opting to jump in and get your hands dirty, make sure you add value to people’s lives. Advertisements grab people’s attention and will help to boost your bottom line.

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