How Marketing to Millennials Works

There are 80 million millennials in the United States alone, which is nearly one-fourth of the entire population. Fun fact – they have the potential as a group to spend $200 billion a year. This is a huge group of people to convince to buy your product! But millennials are a generation who are very careful with their money. They are only looking to invest into products that are going to really peak their interest. Luckily for you though, there are social media platforms that you can reach them on and appeal to them in a way that will have them come running to you. If you are curious about how to appeal to this prime generation, then the following list is going to help pave the road for you.

 

Authenticity

 

This seems like a no-brainer. Millennials, like everyone else, want to see authenticity when you are trying to reach them. Millennials spend about 25 hours a week online alone which gives you ample opportunity to reach them. If you think about it, millennials share, comment, forward, like, retweet, pin and snap everything in their lives and everything they care about. You need to make your product or service one of those things that they care about and share with their friends and family. 43% of millennials rank authenticity over content, they trust relevant and authentic opinions from real product users they can relate to. And 84% of millennials say user-generated has some sort of influence on where they spend their money.

 

Outbound VS Inbound

 

Millennials want to feel connected and involved when it comes to the companies they invest their hard-earned money in. Unfortunately, traditional marketing usually doesn’t cater to this need. Magazine ads, direct mail campaigns, and commercials on the radio don’t do the trick anymore because they come off as impersonal and company-focused and lack any real substance. When appealing to this generation you need to have customer-driven and personalized marketing. Millennials support businesses that are dedicated to improving their customer’s lives with the informative content they post. Try utilizing e-books, whitepapers, blog posts, videos and other how-to information on your platforms to grab their attention.

 

Millennials really aren’t a hard group of people to appeal to. They are just younger, which means you just need to think outside of the box when it comes to grabbing their attention. There are so many companies that put up a fake caring front and then leave their customers high and dry at the end of the day and younger generations see that for what it is. For truly authentic and effective marketing plans and ad campaigns contact The Skyline Agency in Dallas, Texas.

 

Leave a Reply

Your email address will not be published. Required fields are marked *