Let’s talk marketing budget

Money. It’s on everyone’s minds but not in enough people’s wallets. When you are starting out marketing your business, you need to be very diligent when it comes to your marketing budget and know where you should be investing your money. To market or not to market is a no-brainer – you need to get your brand out there and marketing is how you do it. It makes sense that you pour a fair bit of equity into marketing. If you are dealing with a smaller marketing budget from cutbacks or just starting out, keep reading for a few practical tips to make the most out of what you have in your back pocket.

Social Media

Social Media is a god sent gift to those of us who don’t have an endless marketing fund fountain. Everyone and their mothers have Facebook or Instagram. You can make a small investment and place ads all over  these platforms. Pinterest is also great options to look into, depending on your type of business.


The best way to boost your business is to network. Get involved in the community and make your name be known. If you expand your professional circle, you can get free publicity from bartending your services. Offer those services or part of the services for free or a reduced cost to certain contacts. For example, if you own a computer repair shop, offer to do a diagnostics service for a local advertising company in exchange for print ad design or another marketing service.

Bus Stop Advertising

Take out some space on a bus stop bench or even a covered station. It’s much cheaper to accomplish compared to paying for a billboard. To decrease your cost even more, find another small business and go half and half with them on the space and costs.

It’s tough to start out and keep yourself relevant in the ever-changing times we live in. Getting help from an agency is a sure way to make sure that your name is never forgotten. You don’t need to spend a massive amount of money on marketing, use what you have to your advantage, you would be surprised how the biggest companies in the world started. Simple beginnings make for an epic victory.


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