The hardest question a marketer has to answer is, how to sell my product or service. Sometimes there are already better variations of this product available and your competitors have…
How to sell my product or service
Measure KPIs and Increase Your Marketing Effectiveness
If you want to increase the effectiveness of your marketing strategy, you need to frequently track and measure your progress. Then adjust when it’s needed. One reason so many marketers…
Same Old Marketing Strategy? Try Again.
Failure is something that everyone has experienced at one time or another. When you face failure you have two choices: you can get up and dust off your knees and…
Keeping up With the Speed of Marketing
The times are always changing, especially when it comes to the marketing world. As a marketer, you should always be aware and on the lookout for the latest trends so…
Content Marketing 101
Content Marketing is essentially the marketing of a business or brand through the sharing of educational, insightful or educational information. Information that will eventually help readers to improve their lives….
How Marketing to Millennials Works
There are 80 million millennials in the United States alone, which is nearly one-fourth of the entire population. Fun fact – they have the potential as a group to spend…
Influencer Marketing is Everything. Here’s Why.
Shoppers are smarter and it’s made advertisers have to roll up their sleeves and figure out how to do more than just throw TV commercials at people. Consumers don’t buy…
5 Ways To Improve Your Outdoor Billboards Advertising
Go digital or go home The static billboard is done. 1400 new outdoor digital billboards have been erected in the last two years, not to mention the immense amounts of…
Social Media Marketing Basics
30% of millennials engage with a brand via social media presence at least once a month. It’s not enough that your brand just exist on Facebook or Instagram. To be…