What’s the difference between advertising and public relations? They are two very different animals, even though they are often confused with each other. To fully understand what the differences are…
The hardest question a marketer has to answer is, how to sell my product or service. Sometimes there are already better variations of this product available and your competitors have…
It’s a new year, which means it’s time to look at marketing trends for 2020. Upgrading your marketing plan needs a new spin. No one cares about what trends were…
SEO and content marketing changed how we advertise in the digital world. SEO is the technical process of increasing quality traffic and ultimately attracting the maximum amount of visitors to…
There are 80 million millennials in the United States alone, which is nearly one-fourth of the entire population. Fun fact – they have the potential as a group to spend…
Shoppers are smarter and it’s made advertisers have to roll up their sleeves and figure out how to do more than just throw TV commercials at people. Consumers don’t buy…
There are certain traits that characterize leadership. Then there are some that characterize leadership within digital marketing. If you possess these five traits, you may have what it takes to…
Maintaining your brand’s social media can be overwhelming. With the endlessly growing number of platforms out there, it’s difficult to keep track of when (and what) to pin, retweet, story,…
Starting a business is no easy task, especially if you don’t market your company the right way. As yourself: “What demographic do I want to appeal to?” “How do I…