Local Marketing and Local Targeting

Location-based marketing or local marketing is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions. This type of marketing specifically targets potential customers in a physical store’s community. Local targeting marketing has skyrocketed because Google’s algorithm uses a searcher’s location to serve up relevant local businesses. This means that your business has more of an opportunity to oust non-local competitors through local SEO. Local marketing leverages this and gives you the tools, tactics, and strategies to make it easier to convert local traffic into sales either online or in person.

Brands of all sizes can benefit from local marketing. 

That’s because local marketing isn’t just about tagging some location-specific keywords in your product description and calling it a day. The Skyline Agency takes a more targeted approach with your audience and does it in a manner that comes across as personal and human. Start off by rethinking your values. What do you think is the main difference between how large corporations are perceived as opposed to smaller businesses? Even if your goal isn’t to target a specific audience within a specific geographic region you may want to shift your company’s values. 

Optimizing your site with the right keywords is also very important, although you need to be careful not to oversaturate your copy with hyper-local keywords, especially if you aren’t planning on targeting a specific audience. Use keyword data for larger and similar regions. Let Google autosuggest help and use lexical or related SERP suggestions to help boost your foot traffic. Engaging with the locals on your social media is also a great way to make sure your name is associated with a pleasant experience. People then will want to support you. 

If you are wanting to stand out from the competition you should improve your site conversions and make sure your persona is likable online. People want to feel connected to the human side of your company and hyper-local marketing is the way to do it. 

If you need help or want to succeed quickly and efficiently, contact The Skyline Agency today. Our team of SEO experts and social media savvy marketers know what it takes for local businesses to thrive.

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