There are 80 million millennials in the United States alone, which is nearly one-fourth of the entire population. Fun fact – they have the potential as a group to spend…
How Marketing to Millennials Works
Influencer Marketing is Everything. Here’s Why.
Shoppers are smarter and it’s made advertisers have to roll up their sleeves and figure out how to do more than just throw TV commercials at people. Consumers don’t buy…
5 Essentials to Branding a Non-Profit
Ok, you’re branding your non-profit company. First things first – you need to consider how your donors and volunteers will relate to whatever concept you’ve crafted up. You need to…
5 Ways To Improve Your Outdoor Billboards Advertising
Go digital or go home The static billboard is done. 1400 new outdoor digital billboards have been erected in the last two years, not to mention the immense amounts of…
Social Media Marketing Basics
30% of millennials engage with a brand via social media presence at least once a month. It’s not enough that your brand just exist on Facebook or Instagram. To be…
Print still has its Place
Digital marketing looks like it’s king of the world, but, as humans, we still prefer to have physical items that we can touch and feel. Books, magazines, brochures, maps, mailers,…
India Rethinking the Importance of Branding
Historically, Indian business owners would rarely spend big marketing dollars for their product or service. They felt if the product was good, it would sell. If the technology was right,…
5 Social Media Trends That Are Blowing Up
By now, you probably know that your business absolutely needs to be active on social media. Customers expect to find every company on Facebook and the only way to keep…
6 Traits You Need To Be A Digital Marketing Boss
There are certain traits that characterize leadership. Then there are some that characterize leadership within digital marketing. If you possess these five traits, you may have what it takes to…
Social Media Frequency
Maintaining your brand’s social media can be overwhelming. With the endlessly growing number of platforms out there, it’s difficult to keep track of when (and what) to pin, retweet, story,…