Content Marketing is essentially the marketing of a business or brand through the sharing of educational, insightful or educational information. Information that will eventually help readers to improve their lives….
SEO and content marketing changed how we advertise in the digital world. SEO is the technical process of increasing quality traffic and ultimately attracting the maximum amount of visitors to…
Marketing on the internet is perplexing, no matter who you are. Companies often get kicked off Google completely for illegitimate practices. Best case scenario, they make too many mistakes and…
Everyone at some point has run into the same problem in their life. You don’t know how to talk to older generations. Sometimes it’s not so easy, because they have…
Blindly posting to the wrong audience Think you can shoot targets with the same accuracy when you aim vs when you’re blindfolded? Probably not. Same thing goes here when you…
There are 80 million millennials in the United States alone, which is nearly one-fourth of the entire population. Fun fact – they have the potential as a group to spend…
Shoppers are smarter and it’s made advertisers have to roll up their sleeves and figure out how to do more than just throw TV commercials at people. Consumers don’t buy…
Ok, you’re branding your non-profit company. First things first – you need to consider how your donors and volunteers will relate to whatever concept you’ve crafted up. You need to…
Go digital or go home The static billboard is done. 1400 new outdoor digital billboards have been erected in the last two years, not to mention the immense amounts of…
30% of millennials engage with a brand via social media presence at least once a month. It’s not enough that your brand just exist on Facebook or Instagram. To be…