Social Media Marketing Basics

30% of millennials engage with a brand via social media presence at least once a month. It’s not enough that your brand just exist on Facebook or Instagram. To be successful, brands must be fully invested in their social media presence and focus on engaging followers. Otherwise, you could lose out on real-time customers which will hurt your bottom line. Just a few short years ago, you could get away with coming up with a marketing strategy on the fly. In 2018, it isn’t the same. You need to be able to keep your followers engaged in what you are trying to sell. Keep reading to find out some great ways to make your social media existence a strong one.


The first step is to understand what you want out of your efforts. Social media isn’t about flipping a switch and then calling it quits for the day. It’s a non-stop effort of answering comments, testing what works and what doesn’t, and analyzing everything in between. Also, brands shouldn’t try to take on every single social media outlet in their marketing strategy – try to choose the most important based on your brand’s goals and avoid overcomplicating your strategy with too many targets and objectives. Sometimes simplicity takes you a lot further.


Setting goals for your social media presence is an important stage, just like in all marketing and business strategies. With the wide range of social capabilities, it can be hard to determine exactly what your objectives should be some common social media goals to consider should be:


  • Increasing brand awareness
  • Higher quality of sales
  • Drive in-person sales
  • Improve ROI
  • Create a loyal fanbase
  • Better pulse on the industry


Researching demographics for every social media outlet can also really help improve your overall goals as a company. Having an agency help you to achieve these goals can give you a competitive edge and, give you a better idea of what your customers really want to see compared to other brands selling the same type of products you are. Research goes a long way when it comes to appealing to the public, especially when it comes to the online and tech-friendly generations.


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